THE ROLLING STONES
HACKNEY DIAMONDS ALBUM LAUNCH

EXPERIENTIAL, SPATIAL DESIGN, BRAND IDENTITY, CREATIVE DIRECTION

BROUGHT THE ROLLING STONES BACK TO THE CENTER WITH AN INTIMATE, HIGH-VOLTAGE ALBUM LAUNCH
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To celebrate the release of Hackney Diamonds, we created an intimate, high-profile album launch for The Rolling Stones’ inner circle, staging a one-night-only experience that blended live performance, cultural cachet, and unmistakable Stones energy. Set within a private NYC venue, the space was designed to feel both elevated and raw, echoing the band’s legacy while introducing the visual language of the new album.

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The night brought together an A-list guest list including Daniel Craig, Jimmy Fallon, and Lady Gaga, culminating in surprise live performances that turned the launch into an instant cultural moment. Every element of the environment, from spatial design to lighting and visual integration, was built to heighten anticipation and create a sense of proximity to the band.

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I led the creative direction for the launch, defining the tone, visual identity, and overall experience design. I developed the color palette and worked closely with the album artwork and campaign visuals to translate the record’s aesthetic into a physical space, while integrating content throughout the environment and collaborating with production to ensure cohesive execution across all touchpoints.

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