STRAYS
ICE CREAM TRUCK + DIGITAL CONTENT, UNIVERSAL
BRAND ACTIVATION, EXPERIENTIAL, SOCIAL-FIRST, CONTENT
THE STRAYS ICE CREAM TRUCK PROVIDED SWEET HEAT RELIEF WHILE THE POOP PATROL PICKED UP YOUR (DOG’S) SHIT!
To celebrate the release of Strays, we hit NYC and LA with a foul-mouthed ice cream truck serving “poop” and “pee” treats—for humans and dogs alike. Alongside the truck? A roaming Poop Patrol, scooping fake droppings and fueling social-first prank content that captured the film’s irreverent tone.
I led creative from the start—concepting the full activation, developing content scripts, and collaborating closely with our digital team, comedy writers, and production partners to bring it all to life. From truck fabrication to final edit, the campaign mixed gross-out gags with street-level charm, generating belly laughs and big buzz ahead of opening weekend.
2 CITIES • 47 FAKE POOPS • 1,838 TREATS SERVED
