HAUNTED MANSION
SDCC EXPERIENCE, DISNEY STUDIOS

IMMERSIVE, EXPERIENTIAL, NARRATIVE, SPATIAL DESIGN

BROUGHT DISNEY’S HAUNTED MANSION TO LIFE AT COMIC-CON WITH A FULL-SCALE IMMERSIVE EXPERIENCE

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To build anticipation for Disney’s Haunted Mansion, we transformed two venues at San Diego Comic-Con into a living tribute to the iconic ride—blending practical effects, interactive storytelling, and fan-favorite details into a fully immersive experience.​

Guests stepped into a series of environments inspired by the attraction, from haunted dining rooms to Leota’s crystal ball and ghost-filled mirrors, alongside interactive photo moments that placed them inside the film’s official poster art. The activation extended beyond the experience itself with two sold-out advance screenings hosted by director Justin Simien.

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I served as Creative Director from concept through execution, designing the full experiential narrative and spatial flow. I played a key role in visual integration across all environments and directed content teams to capture and optimize the experience for social and press, ensuring every moment translated into high-impact, shareable output.

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7M+ Social Impressions · 1.6K+ Attendees · 1.6B+ Earned Impressions · 27 Press Hits · 4 Days · 2 Venues