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SPACE JAM : A NEW LEGACY

EXPERIENTIAL CAMPAIGN

WARNER BROTHERS

To promote the theatrical release of the much-anticipated Space Jam: A New Legacy, Warner Bros. enlisted my team to execute multiple experiential marketing initiatives to excite fans of all ages and drive them to the box office.

Our expertise in cultural programming, influencer relations and production execution was tapped to bring key elements of the film campaign to life in the weeks leading up to the film’s debut.

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