TIKTOK HALLOWEEN

WE BROUGHT TIKTOK’S BIGGEST TRENDS TO LIFE—WITH A HALLOWEEN PARTY INSIDE A GLOWING, GHOUL-FILLED CASTLE.

To celebrate TikTok’s first-ever Creator Halloween event, wasmy team tapped to translate the platform’s viral trends into a one-night-only experiential blowout. I led early creative ideation and directed the environmental approach—developing the thematic direction, collaborating with visual artists, lighting designers, and production teams to moodboard, map, and manifest the overall experience.

Each space inside The Hollywood Castle was transformed into a different zone tied to a trending TikTok theme—like Clown Town, Zombie VSCO, and Distortion. Interactive photo ops, projections, and practical effects surrounded guests, while Lyft provided in-world shuttles and Supa Dupa Humble, Stunna Girl, and YBN Nahmir kept the crowd moving.

The results? Over 22.38M combined social reach, with platform stars like Baby Ariel and Cameron Dallas sharing it all.

“TIKTOK HALLOWEEN PARTY WAS LIT!!!!!!” —Kyle Massey