Multidisciplinary creative leader who was told it was important to put something here. I make fun stuff for brands and studios, mostly experiences and campaigns, sometimes films. I also have a perplexing obsession with Skittles.
Multidisciplinary creative leader who was told it was important to put something here. I make fun stuff for brands and studios, mostly experiences and campaigns, sometimes films. I also have a perplexing obsession with Skittles.
Multidisciplinary creative leader who was told it was important to put something here. I make fun stuff for brands and studios, mostly experiences and campaigns, sometimes films. I also have a perplexing obsession with Skittles.
I WORK WITH AGENCIES, BRANDS, FILM STUDIOS, CREATIVE STUDIOS, AND FREELANCERS ON PROJECTS ACROSS BRAND, MUSIC, ENTERTAINMENT, AND CULTURE
I WORK WITH AGENCIES, BRANDS, FILM STUDIOS, CREATIVE STUDIOS, AND FREELANCERS ON PROJECTS ACROSS BRAND, MUSIC, ENTERTAINMENT, AND CULTURE
EXPERIENTIAL
AMERICAN EXPRESS
OLIVIA RODRIGO • INTEGRATED, EXPERIENTIAL, CREATOR, BRAND
To celebrate the launch of Olivia Rodrigo’s You Seem Pretty Sad For A Girl So In Love, a two-part fan experience presented with American Express brought the album’s world to life across Los Angeles. The Park Experience transformed a Melrose parking lot into a dreamlike public park filled with large-scale scenic installations, custom photo moments, exclusive merchandise, lounge areas and complimentary Olivia-branded matcha. Nearby, The Cure Gallery recreated the set of “The Cure” music video as an immersive walk-through experience with interactive installations, concessions, merchandise and shareable moments that extended the album beyond the screen. Across release weekend, the two locations welcomed 14K+ attendees, generated 34K+ fan interactions and earned coverage from outlets including the Los Angeles Times, supporting the launch of an album that debuted at #1 and moved 485K first-week album-equivalent units.
AMERICAN EXPRESS
OLIVIA RODRIGO • INTEGRATED, EXPERIENTIAL, CREATOR, BRAND
To celebrate the launch of Olivia Rodrigo’s You Seem Pretty Sad For A Girl So In Love, a two-part fan experience presented with American Express brought the album’s world to life across Los Angeles. The Park Experience transformed a Melrose parking lot into a dreamlike public park filled with large-scale scenic installations, custom photo moments, exclusive merchandise, lounge areas and complimentary Olivia-branded matcha. Nearby, The Cure Gallery recreated the set of “The Cure” music video as an immersive walk-through experience with interactive installations, concessions, merchandise and shareable moments that extended the album beyond the screen. Across release weekend, the two locations welcomed 14K+ attendees, generated 34K+ fan interactions and earned coverage from outlets including the Los Angeles Times, supporting the launch of an album that debuted at #1 and moved 485K first-week album-equivalent units.
AMERICAN EXPRESS
OLIVIA RODRIGO • INTEGRATED, EXPERIENTIAL, CREATOR, BRAND
To celebrate the launch of Olivia Rodrigo’s You Seem Pretty Sad For A Girl So In Love, a two-part fan experience presented with American Express brought the album’s world to life across Los Angeles. The Park Experience transformed a Melrose parking lot into a dreamlike public park filled with large-scale scenic installations, custom photo moments, exclusive merchandise, lounge areas and complimentary Olivia-branded matcha. Nearby, The Cure Gallery recreated the set of “The Cure” music video as an immersive walk-through experience with interactive installations, concessions, merchandise and shareable moments that extended the album beyond the screen. Across release weekend, the two locations welcomed 14K+ attendees, generated 34K+ fan interactions and earned coverage from outlets including the Los Angeles Times, supporting the launch of an album that debuted at #1 and moved 485K first-week album-equivalent units.
MARVEL STUDIOS
GAURDIANS OF THE GALAXY VOL 3 • EXPERIENTIAL
For Guardians of the Galaxy Vol. 3, I creative directed an award-winning 360 campaign that brought Knowhere into the real world across experiential, content, digital extensions and an immersive creator event built around music, culture and fan participation. The campaign included a roadside fan destination near Coachella and a one-night Los Angeles screening and nightlife experience featuring custom environments, creator programming and appearances from James Gunn, Chris Pratt and cast. The campaign generated 138M+ social reach, 72M+ impressions, 16K+ social posts and 3,200+ attendees across 36+ live hours, supporting a film that debuted #1 worldwide and grossed $845M+ globally.
MARVEL STUDIOS
GAURDIANS OF THE GALAXY VOL 3 • EXPERIENTIAL
For Guardians of the Galaxy Vol. 3, I creative directed an award-winning 360 campaign that brought Knowhere into the real world across experiential, content, digital extensions and an immersive creator event built around music, culture and fan participation. The campaign included a roadside fan destination near Coachella and a one-night Los Angeles screening and nightlife experience featuring custom environments, creator programming and appearances from James Gunn, Chris Pratt and cast. The campaign generated 138M+ social reach, 72M+ impressions, 16K+ social posts and 3,200+ attendees across 36+ live hours, supporting a film that debuted #1 worldwide and grossed $845M+ globally.
MARVEL STUDIOS
GAURDIANS OF THE GALAXY VOL 3 • EXPERIENTIAL
For Guardians of the Galaxy Vol. 3, I creative directed an award-winning 360 campaign that brought Knowhere into the real world across experiential, content, digital extensions and an immersive creator event built around music, culture and fan participation. The campaign included a roadside fan destination near Coachella and a one-night Los Angeles screening and nightlife experience featuring custom environments, creator programming and appearances from James Gunn, Chris Pratt and cast. The campaign generated 138M+ social reach, 72M+ impressions, 16K+ social posts and 3,200+ attendees across 36+ live hours, supporting a film that debuted #1 worldwide and grossed $845M+ globally.
DOODLES
DULLSVILLE AND THE DOODLEVERSE • IMMERSIVE PREMIERE ACTIVATION
For Doodles’ first original film, Dullsville and the Doodleverse, the Toronto International Film Festival premiere transformed the Design Exchange into an immersive extension of the film’s world, bringing together superfans, celebrity guests and industry attendees with appearances from Pharrell Williams, Coi Leray and Trippie Redd. The experience combined a red carpet premiere, live DJ set from DJ Spider, exclusive merchandise and brand collaborations including Adidas, with every touchpoint designed to feel native to the Doodles universe. The one-night event welcomed 1,000 guests, generated 176M+ press impressions and 56M social impressions, with coverage from Variety, People and the Los Angeles Times
DOODLES
DULLSVILLE AND THE DOODLEVERSE • IMMERSIVE PREMIERE ACTIVATION
For Doodles’ first original film, Dullsville and the Doodleverse, the Toronto International Film Festival premiere transformed the Design Exchange into an immersive extension of the film’s world, bringing together superfans, celebrity guests and industry attendees with appearances from Pharrell Williams, Coi Leray and Trippie Redd. The experience combined a red carpet premiere, live DJ set from DJ Spider, exclusive merchandise and brand collaborations including Adidas, with every touchpoint designed to feel native to the Doodles universe. The one-night event welcomed 1,000 guests, generated 176M+ press impressions and 56M social impressions, with coverage from Variety, People and the Los Angeles Times
DOODLES
DULLSVILLE AND THE DOODLEVERSE • IMMERSIVE PREMIERE ACTIVATION
For Doodles’ first original film, Dullsville and the Doodleverse, the Toronto International Film Festival premiere transformed the Design Exchange into an immersive extension of the film’s world, bringing together superfans, celebrity guests and industry attendees with appearances from Pharrell Williams, Coi Leray and Trippie Redd. The experience combined a red carpet premiere, live DJ set from DJ Spider, exclusive merchandise and brand collaborations including Adidas, with every touchpoint designed to feel native to the Doodles universe. The one-night event welcomed 1,000 guests, generated 176M+ press impressions and 56M social impressions, with coverage from Variety, People and the Los Angeles Times
B-SIDES
EXPERIENTIAL • IMMERSIVE • FAN ACTIVATION • CREATOR EXPERIENCE
AmEx • Dr Martens • Olivia Rodrigo - Guts Tour Bus
RIOT GAMES • VALORANT 26
Peacock • Blumhouse • Overnightmare
APPLE TV • A24 • Margo's Got Money Trouble
Spotify • Billie Eilish - Happier Than Ever Experience
Peacock • Twisted Metal S2 SDCC
B-SIDES
EXPERIENTIAL • IMMERSIVE • FAN ACTIVATION • CREATOR EXPERIENCE
AmEx • Dr Martens • Olivia Rodrigo - Guts Tour Bus
RIOT GAMES • VALORANT 26
Peacock • Blumhouse • Overnightmare
APPLE TV • A24 • Margo's Got Money Trouble
Spotify • Billie Eilish - Happier Than Ever Experience
Peacock • Twisted Metal S2 SDCC
B-SIDES
EXPERIENTIAL • IMMERSIVE • FAN ACTIVATION • CREATOR EXPERIENCE
AmEx • Dr Martens • Olivia Rodrigo - Guts Tour Bus
RIOT GAMES • VALORANT 26
Peacock • Blumhouse • Overnightmare
APPLE TV • A24 • Margo's Got Money Trouble
Spotify • Billie Eilish - Happier Than Ever Experience
Peacock • Twisted Metal S2 SDCC
BRAND ADVERTISING
TIPTOP
FOUND EVERYWHERE
STRATEGY:
A proper cocktail has always been tied to a place. A bar, a bartender, a room with a shaker in it. Most of life happens somewhere else. Tip Top puts a real full-strength cocktail in a can, which frees the drink from the room. Everywhere is a headline system built on that: each ad names the unlikely place the drink showed up, shot as vintage still life with dry wit.
TIPTOP
FOUND EVERYWHERE
STRATEGY:
A proper cocktail has always been tied to a place. A bar, a bartender, a room with a shaker in it. Most of life happens somewhere else. Tip Top puts a real full-strength cocktail in a can, which frees the drink from the room. Everywhere is a headline system built on that: each ad names the unlikely place the drink showed up, shot as vintage still life with dry wit.
TIPTOP
FOUND EVERYWHERE
STRATEGY:
A proper cocktail has always been tied to a place. A bar, a bartender, a room with a shaker in it. Most of life happens somewhere else. Tip Top puts a real full-strength cocktail in a can, which frees the drink from the room. Everywhere is a headline system built on that: each ad names the unlikely place the drink showed up, shot as vintage still life with dry wit.
ADIDAS
FIND YOUR GROUND
STRATEGY:
Every great leap starts with knowing where you stand. "Find Your Ground" reframes the ground as the place where confidence, control and skill are built, turning the less celebrated work beneath the highlight into the foundation for reaching higher.
ADIDAS
FIND YOUR GROUND
STRATEGY:
Every great leap starts with knowing where you stand. "Find Your Ground" reframes the ground as the place where confidence, control and skill are built, turning the less celebrated work beneath the highlight into the foundation for reaching higher.
ADIDAS
FIND YOUR GROUND
STRATEGY:
Every great leap starts with knowing where you stand. "Find Your Ground" reframes the ground as the place where confidence, control and skill are built, turning the less celebrated work beneath the highlight into the foundation for reaching higher.
YOU ARE NOT AN NPC • COMMERCIAL
STRATEGY:
The biggest threat to ambition is getting comfortable enough in the middle that you stop noticing you’re sleepwalking through your own life. "You Are Not an NPC" reframes career stagnation as a loss of agency, encouraging people to find work worth waking up for: work that gives them purpose, improves their quality of life, makes them feel distinct and moves them toward the life they actually want.
YOU ARE NOT AN NPC • COMMERCIAL
STRATEGY:
The biggest threat to ambition is getting comfortable enough in the middle that you stop noticing you’re sleepwalking through your own life. "You Are Not an NPC" reframes career stagnation as a loss of agency, encouraging people to find work worth waking up for: work that gives them purpose, improves their quality of life, makes them feel distinct and moves them toward the life they actually want.
YOU ARE NOT AN NPC • COMMERCIAL
STRATEGY:
The biggest threat to ambition is getting comfortable enough in the middle that you stop noticing you’re sleepwalking through your own life. "You Are Not an NPC" reframes career stagnation as a loss of agency, encouraging people to find work worth waking up for: work that gives them purpose, improves their quality of life, makes them feel distinct and moves them toward the life they actually want.
CLEARASIL
A NEW FACE FOR YOU
STRATEGY:
Clearasil has always had strong functional credibility, but its branding has felt corporate, conservative and visually closer to a first-aid kit than a beauty product. "A New Face for You / A New Face for Clearasil" uses that tension as the idea, pairing a bold redesign with blunt, darkly funny messaging to make the brand feel more desirable, culturally current and built for a younger skincare audience.
CLEARASIL
A NEW FACE FOR YOU
STRATEGY:
Clearasil has always had strong functional credibility, but its branding has felt corporate, conservative and visually closer to a first-aid kit than a beauty product. "A New Face for You / A New Face for Clearasil" uses that tension as the idea, pairing a bold redesign with blunt, darkly funny messaging to make the brand feel more desirable, culturally current and built for a younger skincare audience.
CLEARASIL
A NEW FACE FOR YOU
STRATEGY:
Clearasil has always had strong functional credibility, but its branding has felt corporate, conservative and visually closer to a first-aid kit than a beauty product. "A New Face for You / A New Face for Clearasil" uses that tension as the idea, pairing a bold redesign with blunt, darkly funny messaging to make the brand feel more desirable, culturally current and built for a younger skincare audience.
CONVERSE
ORIGINAL NEVER GOES OUT OF STYLE • CONTENT, PRINT, OOH, ACTIVATION
STRATEGY:
Converse has always been a canvas for personal identity, shaped by wear, damage, scribbles and the life of the person inside them. "Original Never Goes Out of Style" uses archival youth culture and nostalgia to connect the timeless process of finding who you are, making it your own and staying true to it across generations.
CONVERSE
ORIGINAL NEVER GOES OUT OF STYLE • CONTENT, PRINT, OOH, ACTIVATION
STRATEGY:
Converse has always been a canvas for personal identity, shaped by wear, damage, scribbles and the life of the person inside them. "Original Never Goes Out of Style" uses archival youth culture and nostalgia to connect the timeless process of finding who you are, making it your own and staying true to it across generations.
CONVERSE
ORIGINAL NEVER GOES OUT OF STYLE • CONTENT, PRINT, OOH, ACTIVATION
STRATEGY:
Converse has always been a canvas for personal identity, shaped by wear, damage, scribbles and the life of the person inside them. "Original Never Goes Out of Style" uses archival youth culture and nostalgia to connect the timeless process of finding who you are, making it your own and staying true to it across generations.
PIZZA HUT
SIMPLER TIMES • CULTURAL REBRAND • PRINT, DIGITAL, OOH
STRATEGY:
Modern life is noisy, hyperconnected and constantly asking for our attention. Pizza Hut Classic has always represented something much simpler: sit down, share a pie, make a memory. "Simpler Times" brings that feeling forward, using the brand’s heritage, familiar rituals and iconic design to remind people that good times don’t need much more than food, friends and a table.
PIZZA HUT
SIMPLER TIMES • CULTURAL REBRAND • PRINT, DIGITAL, OOH
STRATEGY:
Modern life is noisy, hyperconnected and constantly asking for our attention. Pizza Hut Classic has always represented something much simpler: sit down, share a pie, make a memory. "Simpler Times" brings that feeling forward, using the brand’s heritage, familiar rituals and iconic design to remind people that good times don’t need much more than food, friends and a table.
PIZZA HUT
SIMPLER TIMES • CULTURAL REBRAND • PRINT, DIGITAL, OOH
STRATEGY:
Modern life is noisy, hyperconnected and constantly asking for our attention. Pizza Hut Classic has always represented something much simpler: sit down, share a pie, make a memory. "Simpler Times" brings that feeling forward, using the brand’s heritage, familiar rituals and iconic design to remind people that good times don’t need much more than food, friends and a table.
FAYGO
IT'S WICKED OFFICIAL • CONTENT, PRINT, OOH, ACTIVATION, DIGITAL
STRATEGY:
For decades, ICP and Faygo have been culturally inseparable while officially keeping their distance. "It’s Wicked Official" turns that tension into the idea, ending the feud by making the unofficial relationship real and giving both communities a moment they can finally celebrate together.
FAYGO
IT'S WICKED OFFICIAL • CONTENT, PRINT, OOH, ACTIVATION, DIGITAL
STRATEGY:
For decades, ICP and Faygo have been culturally inseparable while officially keeping their distance. "It’s Wicked Official" turns that tension into the idea, ending the feud by making the unofficial relationship real and giving both communities a moment they can finally celebrate together.
PIXAR
TOM THE LIZARD • SOCIAL-FIRST
For Pixar’s Hoppers, we partnered with the client to turn Tom the Lizard into a social-first character built for the internet, developing creator-led content and real-world appearances designed to generate reactions, UGC and cultural conversation. I oversaw and creative directed the campaign across content and performance, including the development of a custom Tom suit with collaborators from Yo Gabba Gabba. The campaign generated 30.5M+ estimated social reach, 12.3M+ social impressions and national coverage from outlets including Reuters and ESPN, supporting a #1 box office opening and Pixar’s biggest original debut since 2017.
PIXAR
TOM THE LIZARD • SOCIAL-FIRST
For Pixar’s Hoppers, we partnered with the client to turn Tom the Lizard into a social-first character built for the internet, developing creator-led content and real-world appearances designed to generate reactions, UGC and cultural conversation. I oversaw and creative directed the campaign across content and performance, including the development of a custom Tom suit with collaborators from Yo Gabba Gabba. The campaign generated 30.5M+ estimated social reach, 12.3M+ social impressions and national coverage from outlets including Reuters and ESPN, supporting a #1 box office opening and Pixar’s biggest original debut since 2017.
PIXAR
TOM THE LIZARD • SOCIAL-FIRST
For Pixar’s Hoppers, we partnered with the client to turn Tom the Lizard into a social-first character built for the internet, developing creator-led content and real-world appearances designed to generate reactions, UGC and cultural conversation. I oversaw and creative directed the campaign across content and performance, including the development of a custom Tom suit with collaborators from Yo Gabba Gabba. The campaign generated 30.5M+ estimated social reach, 12.3M+ social impressions and national coverage from outlets including Reuters and ESPN, supporting a #1 box office opening and Pixar’s biggest original debut since 2017.
COLT 45
KEEP IT COLT 45 • COMMERCIAL
For "Keep It Colt 45", I helped shape the campaign strategy and led creative direction across the work, presenting the platform directly to the client. I also directed the Project Pat spot and helped creative direct the Juicy J and Lil Debbie executions, keeping the campaign consistent across talent while letting each piece retain its own voice.
COLT 45
KEEP IT COLT 45 • COMMERCIAL
For "Keep It Colt 45", I helped shape the campaign strategy and led creative direction across the work, presenting the platform directly to the client. I also directed the Project Pat spot and helped creative direct the Juicy J and Lil Debbie executions, keeping the campaign consistent across talent while letting each piece retain its own voice.
COLT 45
KEEP IT COLT 45 • COMMERCIAL
For "Keep It Colt 45", I helped shape the campaign strategy and led creative direction across the work, presenting the platform directly to the client. I also directed the Project Pat spot and helped creative direct the Juicy J and Lil Debbie executions, keeping the campaign consistent across talent while letting each piece retain its own voice.
AMAZON MUSIC
WE'VE GOT COMPANY • INTEGRATED, CONTENT, LIVESTREAM, CREATIVE DIRECTION, SPATIAL DESIGN
For Amazon Music, We’ve Got Company was an original six-episode live entertainment series hosted by Marc Rebillet, combining late-night talk show, surreal sitcom and live music into an interactive Twitch format. The series featured guests including Erykah Badu, Jack Black, Wyclef Jean, Flying Lotus, Dillon Francis, TOKiMONSTA and Reggie Watts, supported by a full visual identity, influencer mailer and Times Square promo. The campaign generated 3.17M+ viewers and 147M+ organic social impressions, becoming Amazon Music’s highest-rated Twitch series at the time.
B-SIDES
From creative directing content for the first 'Black Panther' to overseeing content for 'A Goofy Movie's' 30th, from directing major label music videos to building large video sculptures for The Weeknd and years of experimental projections for touring bands. Add repeat work with TikTok in the mix and the range runs right across the gamut.
Black Panther x Ghetto Gastro • The Taste of Wakanda
Mini-Mansions w/ Alex Turner • Music Video
TikTok - Behind The Screen • Mini-Doc
B-SIDES
From creative directing content for the first 'Black Panther' to overseeing content for 'A Goofy Movie's' 30th, from directing major label music videos to building large video sculptures for The Weeknd and years of experimental projections for touring bands. Add repeat work with TikTok in the mix and the range runs right across the gamut.
Black Panther x Ghetto Gastro • The Taste of Wakanda
Mini-Mansions w/ Alex Turner • Music Video
TikTok - Behind The Screen • Mini-Doc
B-SIDES
From creative directing content for the first 'Black Panther' to overseeing content for 'A Goofy Movie's' 30th, from directing major label music videos to building large video sculptures for The Weeknd and years of experimental projections for touring bands. Add repeat work with TikTok in the mix and the range runs right across the gamut.
Black Panther x Ghetto Gastro • The Taste of Wakanda
Mini-Mansions w/ Alex Turner • Music Video
TikTok - Behind The Screen • Mini-Doc
TIRED? HUNGRY? WOULD YOU LIKE TO EXPERIENCE A SNACK BAR INTERMISSION?
CLICK HERE CLICK HERE
TIRED? HUNGRY? WOULD YOU LIKE TO EXPERIENCE A SNACK BAR INTERMISSION?
CLICK HERE CLICK HERE
TIRED? HUNGRY? WOULD YOU LIKE TO EXPERIENCE A SNACK BAR INTERMISSION?
CLICK HERE CLICK HERE
TIRED? HUNGRY? WOULD YOU LIKE TO EXPERIENCE A SNACK BAR INTERMISSION?
CLICK HERE CLICK HERE
JOKES
ANTI-ADS
DARK SATIRE • EDITORIAL
A series of conceptual advertisements built around cultural anxieties, everyday absurdities and modern frustrations. Inspired by the visual language of vintage magazine advertising, theatrical key art, public service campaigns, pharmaceutical marketing and classic Ad Council messaging, each piece repurposes familiar advertising conventions to say the quiet part out loud.
ANTI-ADS
DARK SATIRE • EDITORIAL
A series of conceptual advertisements built around cultural anxieties, everyday absurdities and modern frustrations. Inspired by the visual language of vintage magazine advertising, theatrical key art, public service campaigns, pharmaceutical marketing and classic Ad Council messaging, each piece repurposes familiar advertising conventions to say the quiet part out loud.
ANTI-ADS
DARK SATIRE • EDITORIAL
A series of conceptual advertisements built around cultural anxieties, everyday absurdities and modern frustrations. Inspired by the visual language of vintage magazine advertising, theatrical key art, public service campaigns, pharmaceutical marketing and classic Ad Council messaging, each piece repurposes familiar advertising conventions to say the quiet part out loud.
FREE IDEAS
EDITORIAL • YUCKS
Who doesn't love free shit?
FREE IDEAS
EDITORIAL • YUCKS
Who doesn't love free shit?
FREE IDEAS
EDITORIAL • YUCKS
Who doesn't love free shit?
CATHODE CINEMA
CO-FOUNDER
FROM UNDERGROUND SCREENINGS TO A CULTURAL ENTERTAINMENT PLATFORM. WE BUILT AN AUDIENCE-DRIVEN COMMUNITY AROUND LIVE EXPERIENCE, CURATION, AND PARTICIPATION.
screening series • streaming channel • social community • immersive events
Cathode Cinema began as a grassroots screening series focused on rare, underseen, and culturally resonant films before evolving into a hybrid physical and digital entertainment platform with a devoted international audience. Built around recurring live events, streaming premieres, interactive chat systems, and highly curated programming, Cathode transformed passive viewing into a participatory cultural experience. As audiences grew, Cathode expanded beyond film programming into merchandise, livestream programming, experiential events, editorial collaborations, and installation-based partnerships with organizations including AGFA, UCLA Film & Television Archive, Kino Lorber, the Mike Kelley Foundation, and Electronic Arts Intermix. Cathode organically developed a devoted audience spanning filmmakers, musicians, artists, curators, and entertainment talent, earning recognition from platforms including NTS, Screen Slate, Artforum, and The Guardian, alongside support from figures including Chloë Sevigny, Kim Gordon, Karen O, Paul McCarthy, Flying Lotus, Sarah Sherman, Oneohtrix Point Never, Sky Ferreira and Jeffrey Deitch.
FROM UNDERGROUND SCREENINGS TO A CULTURAL ENTERTAINMENT PLATFORM. WE BUILT AN AUDIENCE-DRIVEN COMMUNITY AROUND LIVE EXPERIENCE, CURATION, AND PARTICIPATION.
screening series • streaming channel • social community • immersive events
Cathode Cinema began as a grassroots screening series focused on rare, underseen, and culturally resonant films before evolving into a hybrid physical and digital entertainment platform with a devoted international audience. Built around recurring live events, streaming premieres, interactive chat systems, and highly curated programming, Cathode transformed passive viewing into a participatory cultural experience. As audiences grew, Cathode expanded beyond film programming into merchandise, livestream programming, experiential events, editorial collaborations, and installation-based partnerships with organizations including AGFA, UCLA Film & Television Archive, Kino Lorber, the Mike Kelley Foundation, and Electronic Arts Intermix. Cathode organically developed a devoted audience spanning filmmakers, musicians, artists, curators, and entertainment talent, earning recognition from platforms including NTS, Screen Slate, Artforum, and The Guardian, alongside support from figures including Chloë Sevigny, Kim Gordon, Karen O, Paul McCarthy, Flying Lotus, Sarah Sherman, Oneohtrix Point Never, Sky Ferreira and Jeffrey Deitch.
FROM UNDERGROUND SCREENINGS TO A CULTURAL ENTERTAINMENT PLATFORM. WE BUILT AN AUDIENCE-DRIVEN COMMUNITY AROUND LIVE EXPERIENCE, CURATION, AND PARTICIPATION.
screening series • streaming channel • social community • immersive events
Cathode Cinema began as a grassroots screening series focused on rare, underseen, and culturally resonant films before evolving into a hybrid physical and digital entertainment platform with a devoted international audience. Built around recurring live events, streaming premieres, interactive chat systems, and highly curated programming, Cathode transformed passive viewing into a participatory cultural experience. As audiences grew, Cathode expanded beyond film programming into merchandise, livestream programming, experiential events, editorial collaborations, and installation-based partnerships with organizations including AGFA, UCLA Film & Television Archive, Kino Lorber, the Mike Kelley Foundation, and Electronic Arts Intermix. Cathode organically developed a devoted audience spanning filmmakers, musicians, artists, curators, and entertainment talent, earning recognition from platforms including NTS, Screen Slate, Artforum, and The Guardian, alongside support from figures including Chloë Sevigny, Kim Gordon, Karen O, Paul McCarthy, Flying Lotus, Sarah Sherman, Oneohtrix Point Never, Sky Ferreira and Jeffrey Deitch.
ABOUT
Once upon a time, I was a part of a Public Access Television collective in Metro Detroit, where he learned how to make analog, guerilla video art with a group of friends.
I got my foot in the door working in a post-house alongside creatives from McCann, Campbell Ewald, Doner and BBDO. I got that job wearing a green 1970’s leisure suit, walking in and asking if they would just hire me.
Some years down the road, I moved to LA and eventually animorphed into a creative director working across original content, commercials, music videos, social-first campaigns, experiential builds, activations for entertainment, music, brands, and gaming.
I went on to build out the creative department at IHEARTCOMIX, working with clients such as Marvel Studios, AMEX, Disney, Converse, Spotify, Riot Games, HBO, Dr. Martens, Universal Pictures, TikTok, Beats by Dre, Pabst, and Amazon, which garnered me some Clio, Reggie and Ex Awards.
I've led and mentored creative teams anywhere from 2-50. Creative directors, Art Directors, Designers, Production partners. Name it, and I've seen it all.
Cool story bro: I served on the Board of Directors for Coaxial Arts Foundation and the co-founder of the cinema collective Cathode Cinema.
I also did not direct the tour de force feature film, Miami Connection but
this song
is a banger.